Perceptions of Service Enhancements in Shared Autonomous Vehicles: A Demographic Perspective
DOI: 10.32866/001c.123811
archive: archived pipeline: cataloged verified
Get this paper ↗ (DOI — opens at the source; we link to it, we don't host it)
Summary
This study investigates how demographic factors influence the valuation of specific service enhancements in shared autonomous vehicles (SAVs). While previous research has established that intention to use SAVs is a primary driver of adoption, it remains unclear how different social groups value additional features like privacy, speed, or safety when controlling for that baseline intention. The research aims to provide developers and policymakers with insights into diverse user preferences to better align SAV services with consumer demands. The analysis utilizes data from an online survey conducted in summer 2022 among 2,141 Norwegian respondents, resulting in 1,723 valid responses after excluding those who failed attention checks. The survey measured willingness to pay for five specific enhancements: faster arrival, home pickup, sitting alone, having a safety host onboard, and being driven directly to the destination. These valuations were assessed using a five-point scale. The study controlled for five demographic variables: gender, age, public transport usage, socioeconomic status (an aggregate of education and income), and tech-savviness (an aggregate of technological interest, awareness of AV pilots, and use of advanced driver assistance systems). Ordered logistic regression models were employed to predict the valuation of each service item based on these demographics and the respondents' intention to use SAVs. The findings reveal distinct demographic patterns in service valuation. Women placed significantly higher value on having a safety host onboard, likely reflecting lower trust in automation and greater skepticism toward the technology compared to men. Age effects were significant for certain features; younger respondents valued fast travel times and sitting alone more highly, whereas older adults prioritized comfort and convenience over speed or privacy. Individuals with higher socioeconomic status were more likely to value fast arrivals but showed reduced willingness to pay for a safety host, suggesting higher trust in automation and a preference for efficiency over social safeguards. Tech-savvy individuals demonstrated a higher valuation for sitting alone, potentially reflecting a desire to retain private, quiet travel experiences similar to private car use. Additionally, public transport users were more inclined to pay for a safety host, possibly due to familiarity with staffed services. Crucially, the intention to use SAVs strongly predicted the valuation of practical utilities (fast arrival, home pickup, direct destination) but did not predict the valuation of social factors like sitting alone or having a safety host. The study concludes that demographics play a nuanced role in shaping user preferences for SAV enhancements, independent of general adoption intentions. By isolating these effects, the research highlights that socio-psychological factors and demographic traits drive specific service valuations differently. These insights are significant for industry stakeholders and policymakers aiming to tailor AV services to meet varied consumer demands, thereby optimizing market penetration and ensuring that service designs address the specific trust and utility needs of different demographic groups.
Provenance
The full processing record for this entry. Every stage of this paper's journey through the pipeline is logged — what ran, with which tool and model, how many attempts it took, and when it last completed.
| Stage | Outcome | Tool | Model | Prompt | Attempts | Completed |
|---|---|---|---|---|---|---|
| discover | success | Crossref | — | — | 1 | 2026-06-25 |
| archive | success | canonical_url | — | — | 1 | 2026-06-26 |
| extract | success | cached | — | — | 5 | 2026-06-26 |
| clean | success | clean | — | — | 1 | 2026-06-25 |
| chunk | success | chunk | — | — | 1 | 2026-06-25 |
| embed | success | embed | Qwen/Qwen3-Embedding-8B | — | 1 | 2026-06-25 |
| promote | success | — | — | — | 1 | 2026-06-25 |
| summarize | success | llm | qwen3.6-27b-prismaquant | summ-v5 | 4 | 2026-06-26 |
| tag | success | vector_similarity | — | — | 6 | 2026-06-25 |
| verify | success | — | — | — | 1 | 2026-06-26 |
Summary generated by qwen3.6-27b-prismaquant on 2026-06-26; verification: verified.
Topics
Ranked by relevance to this paper. Hover a topic for its definition.
Information type
What kind of knowledge this paper contributes, grouped by family — independent of topic (what it is about) and method (how it was studied).
- Empirical Findings: self report data