Analisis Tarif Angkutan Penumpang Transportasi Penyeberangan Rute Tarakan – Tanjung Selor

Ayu Lestari, Endah; Bakri, Muhammad Djaya · 2022 · Crossref

DOI: 10.35334/be.v1i1.3617

archive: archived pipeline: cataloged verified

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Summary

This study analyzes the fare structure for speedboat transportation on the Tarakan–Tanjung Selor route in North Kalimantan, Indonesia. The research addresses the need to evaluate current fares against operational costs and passenger economics to improve service quality. As a maritime region, this area relies heavily on speedboats for inter-island connectivity. The primary objective was to determine an appropriate fare by integrating three key metrics: Vehicle Operational Costs (BOK), Ability to Pay (ATP), and Willingness to Pay (WTP). The methodology employed a mixed approach involving operator data analysis and passenger surveys. BOK was calculated using direct costs (depreciation, fuel, crew salaries) and indirect costs (maintenance, administrative expenses) from eight operating speedboats, adhering to Indonesian Ministry of Transportation regulations. ATP and WTP were assessed through a survey of 400 respondents, selected via simple random sampling from a population of approximately 130,000 annual passengers. ATP was calculated using the household budget method, considering monthly income and travel frequency, while WTP was determined using stated preference methods regarding service quality. Statistical validity was confirmed through Chi-Square and Kolmogorov-Smirnov normality tests, followed by t-tests and z-tests for hypothesis verification. The results indicated significant disparities between operational costs and passenger economics. The average BOK was calculated at IDR 182,386.96 per trip. In contrast, the average ATP was IDR 165,128.25, and the average WTP was IDR 126,735.00. Statistical tests confirmed these averages were representative of the population. The data revealed that passengers’ ability to pay exceeded their willingness to pay, classifying them as "choice riders" who are sensitive to service quality relative to cost. Furthermore, the current operational costs significantly exceed what passengers are willing to pay, creating a financial gap for operators. The study concludes that the current fare structure requires revision to align with both operational sustainability and passenger affordability. Since the BOK is higher than both ATP and WTP, operators face potential losses unless fares are adjusted or costs reduced. However, because WTP is lower than ATP, simply raising fares to match operational costs may reduce ridership unless service quality is simultaneously improved. The authors recommend reviewing current pricing strategies and enhancing speedboat facilities to increase passenger willingness to pay, thereby balancing economic viability with service accessibility.

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