Connected Vehicle Pilot Deployment Program Phase 1, Participant Training and Stakeholder Education Plan – Tampa (THEA).

Hamill, Mary; Wacht, Michael; Brown, Jeffrey · 2016 · ROSA P / United States. Department of Transportation. Intelligent Transportation Systems Joint Program Office

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Summary

This document outlines the Participant Training and Stakeholder Education Plan for Phase 1 of the Tampa Hillsborough Expressway Authority (THEA) Connected Vehicle (CV) Pilot Deployment Program. The pilot, funded by a $17 million contract from the U.S. Department of Transportation, aims to deploy CV technology on real city streets in downtown Tampa to improve safety, mobility, and environmental outcomes. Because the success of this four-year implementation relies heavily on public participation and active stakeholder engagement, the plan details the recruitment, training, and retention strategies for all participants, including automobile drivers, pedestrians, transit drivers, traffic management center (TMC) operators, and installation technicians. The methodology focuses on a structured approach to recruiting approximately 1,500 automobile drivers and other stakeholders. Recruitment utilizes a staged strategy, beginning with cost-effective methods such as email, social media, and partner outreach, escalating to paid advertising and billboards if necessary. Prospective participants are screened via an online questionnaire to ensure they meet qualifications, such as owning a 1997 or newer vehicle, having a valid license and insurance, and commuting through the deployment area. Selected participants undergo informed consent procedures and receive training during the installation of On-Board Units (OBUs). Training is video-based and includes demonstrations of vehicle-to-infrastructure and vehicle-to-vehicle alerts to emphasize that the technology is connected, not autonomous. Participants must pass a digital assessment matching Driver-Vehicle Interface icons to their meanings to confirm understanding of their responsibilities. The plan establishes specific roles and responsibilities for each participant group. Automobile drivers are required to keep devices installed, allow periodic data retrieval, and respond safely to alerts while maintaining full control of their vehicles. Pedestrians, transit drivers, and TMC operators receive tailored training regarding their specific interactions with CV technology. Installation and maintenance technicians are trained to install, document, and maintain the hardware and software. To ensure retention over the 18-month operational period, the plan incorporates incentives such as toll discounts and free in-vehicle equipment. Continuous engagement is maintained through a secure web portal, regular e-newsletters, and two-way communication channels. THEA monitors participant activity and intervenes if data transmission ceases, offering troubleshooting or de-installation options. The significance of this plan lies in its comprehensive framework for managing human factors in a large-scale CV deployment. By standardizing recruitment, consent, and training processes, THEA aims to ensure data integrity and participant safety. The plan highlights the critical distinction between connected and autonomous vehicles, reinforcing driver responsibility. It also addresses logistical challenges, such as language barriers and participant retention, providing a model for other cities participating in the CV Pilot Deployment Program. The document serves as a foundational operational guide for integrating technology with public behavior in a real-world urban environment.

Key finding

The document is a procedural plan for participant recruitment and training rather than a report of completed experimental results.

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