Think Safe, Ride Safe, Be Safe- A Traffic Safety Program

NHTSA · 2011 · ROSA P / United States. Department of Transportation. National Highway Traffic Safety Administration

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Summary

This document is an educational activity book titled "Think Safe, Ride Safe, Be Safe," published in 2011 by the National Highway Traffic Safety Administration (NHTSA) in collaboration with the producers of the children’s television show *Chuggington*. The material is designed to assist parents in teaching traffic safety lessons to preschool-aged children, specifically those between two and six years old. The program leverages the characters Wilson, Brewster, and Koko to engage children through interactive activities, reinforcing the idea that children learn best through active, hands-on interaction with caregivers. The booklet aims to provide a secure environment for learning by breaking down safety protocols into manageable, child-friendly instructions across four primary modes of transportation: cars, bicycles, walking, and school buses. The content is structured around specific safety guidelines for each mode of transport, presented through coloring pages, mazes, rhymes, and hazard identification exercises. For car safety, the text mandates that children always ride in the back seat, remain buckled in their car seats, and report any unbuckling to an adult. Bicycle safety rules emphasize wearing a helmet with a buckled chin strap, riding only with an adult, and avoiding streets in favor of bike paths, parks, or sidewalks. Walking safety instructions include holding an adult’s hand, walking on sidewalks (or facing traffic if no sidewalk exists), and following a specific "left-right-left" visual check procedure when crossing streets at crosswalks or intersections. School bus safety covers waiting for the driver’s signal before boarding, sitting facing forward, and maintaining a distance of "five giant steps" from the road after disembarking. The document also includes a hazard identification activity where children must spot unsafe behaviors, such as running on sidewalks or playing in the street. The significance of this resource lies in its integration of entertainment and education to promote early adoption of safety habits. By framing safety rules as interactive games and using familiar media characters, the NHTSA seeks to make abstract safety concepts concrete for young children. The document concludes by directing parents to online resources for additional activities and a traffic safety pledge, reinforcing the partnership between media producers and government agencies in public health education. The overall goal is to empower parents to actively guide their children in meeting daily challenges safely, ensuring that safety becomes a habitual part of a child’s routine from a young age.

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• child pedestrian