Driving Safer: A Look at How Men and Women Use Advanced Driver Assistance Systems

Afshari, Abolfazl; Azadnia, Alireza; Ghasemzadeh, Mehdi; Yazdani, Shiva; Razzaghi, Alireza; Daneshi, Salman; Hushmandi, Kiavash · 2024 · DOAJ

DOI: 10.15275/rusomj.2024.0404

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Summary

This literature review investigates gender-specific patterns in the utilization of Advanced Driver Assistance Systems (ADAS) to inform strategies for enhancing road safety. Motivated by the significant global burden of road traffic injuries, the study aims to clarify how men and women differ in their adoption and use of technologies such as adaptive cruise control, lane-keeping assistance, and automatic emergency braking. By understanding these nuances, the authors seek to improve the design, promotion, and integration of ADAS to create safer and more equitable roadways. The authors conducted a systematic review of scholarly articles, conference papers, and reviews published between 2010 and 2023. Data were sourced from Scopus, Web of Science, and Google Scholar using keywords related to ADAS, gender differences, driving behavior, and road safety. Two researchers independently screened titles, abstracts, and full texts to minimize bias, applying inclusion criteria that required empirical data on gender-specific ADAS usage. The review analyzed factors influencing these differences, including age, driving experience, attitudes toward technology, and sociocultural norms. The findings reveal distinct gender-based driving behaviors and ADAS preferences. Men tend to exhibit aggressive driving behaviors, such as higher speeds and risk tolerance, and prefer convenience-focused ADAS features like adaptive cruise control and parking assistance, which align with their desire for control and spatial precision. In contrast, women prioritize caution and rule adherence, showing a higher propensity for safety-oriented features such as lane-keeping assistance and automatic emergency braking. The review also identifies that younger drivers are generally more receptive to ADAS than older drivers, regardless of gender. However, widespread adoption is hindered by limited public awareness, misconceptions about system reliability, cost concerns, and resistance to change. Trust in technology and perceived utility significantly influence usage patterns, with positive attitudes fostering proactive engagement. The study concludes that addressing these challenges through comprehensive user training, clear communication of ADAS features, and customizable settings can enhance adoption. The authors advocate for integrating gender-specific insights into ADAS design and marketing to tailor interventions effectively. For instance, promoting defensive driving among men and emphasizing rule adherence among women could improve overall safety. By overcoming barriers such as affordability and lack of standardization, and by leveraging educational campaigns to build trust, the field can move toward a future where ADAS technologies significantly reduce road fatalities and injuries for all drivers.

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Topics

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• sex gender
• adas effectiveness

Information type

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• Empirical Findings: observational prevalence