Evaluation of the TEAM Train-the-Trainer Program
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Summary
This 1992 report evaluates the effectiveness of the Techniques for Effective Alcohol Management (TEAM) Train-the-Trainer workshops, a National Highway Traffic Safety Administration (NHTSA) initiative designed to reduce Driving Under the Influence (DUI) incidents. The program targets public assembly facilities, such as stadiums and arenas, by training facility representatives to implement alcohol service policies, train employees in impairment recognition, and conduct public information campaigns. The study aimed to determine how successfully workshop participants implemented these components after training and whether the program impacted facility attendance, sales, or alcohol-related incidents. The evaluation employed a mixed-methods design involving a mail/telephone survey of 49 facilities (representing a 64% response rate from 77 contacted sites) and on-site interviews at four selected facilities: the Oakland-Alameda Coliseum, Charlotte Coliseum, Richfield Coliseum, and Casper Events Center. Data collection included interviews with managers, vendors, tenants, and staff, as well as reviews of existing policy documents and training materials. The survey respondents represented a diverse range of facility sizes, primarily large outdoor stadiums and medium-to-large indoor arenas. The time between workshop attendance and survey completion averaged 20 months. The findings indicated substantial success in program implementation. Seventy-nine percent of surveyed participants reported establishing various TEAM components and reviewing or analyzing their facility’s alcohol service policy. Seventy-three percent identified and changed important policies and procedures, such as limiting beverage sizes or establishing cut-off times for sales. Fifty-eight percent implemented TEAM training for facility employees, though costs and scheduling often limited the scope. Approximately half of the participants expanded public information and education efforts, primarily through signage and announcements. Management support was identified as the critical factor for successful implementation. Regarding operational impacts, facility personnel reported that policy changes did not negatively affect attendance and may have slightly reduced alcohol sales, though no corroborating quantitative data were available. Staff also perceived a reduction in alcohol-related incidents, although this claim lacked direct statistical verification. The study concludes that the TEAM Train-the-Trainer program effectively facilitates the adoption of responsible alcohol management practices in public assembly facilities. The results suggest that the program successfully transfers responsibility for alcohol management to the local level, enabling facilities to revise policies and train staff without direct NHTSA intervention. Recommendations focus on improving instructional packaging, enhancing program follow-up, and developing local support structures to sustain TEAM activities. The report underscores the importance of management commitment and suggests that responsible alcohol service policies can be implemented without detrimental effects on facility attendance.
Key finding
79% of workshop participants implemented TEAM program components and reviewed alcohol service policies, with management reporting reduced alcohol-related incidents and slightly lower alcohol sales following implementation.
Methodology
mixed_methods
Sample size: 49
Provenance
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|---|---|---|---|---|---|---|
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Summary generated by qwen3.6-27b-prismaquant on 2026-06-10; verification: verified.
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- Applied Guidance: countermeasure evaluation