Electric Vehicle Ownership Factors, Preferred Safety Technologies and Commuting Behavior in the United States

Farkas, Andrew; Shin, Hyeon-Shic; Dadvar, Seyedehsan; Molina, Jessica · 2017 · ROSA P / Mid-Atlantic Transportation Sustainability University Transportation Center

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Summary

This study investigates the factors influencing electric vehicle (EV) ownership, preferred safety technologies, and commuting behaviors in the United States. Motivated by the potential of EVs to reduce greenhouse gas emissions, lower ground-level ozone, and serve as a platform for connected vehicle safety technologies, the research aims to identify barriers to market penetration and inform public investment strategies. The authors sought to compare the socioeconomic profiles, purchasing motivations, and travel patterns of EV owners against those of internal combustion engine vehicle (ICEV) owners to understand the characteristics of early adopters and the hesitations of the broader market. The methodology involved two nationwide online surveys administered between May 2015 and February 2016 via platforms such as Craigslist, Backpage, and automotive forums. The study collected 1,127 usable responses: 379 from registered plug-in hybrid electric vehicle (PHEV) and battery electric vehicle (BEV) owners, and 748 from ICEV owners. Researchers utilized descriptive statistics, cross-tabulations, ANOVA tests, and factor analysis to examine socioeconomic demographics, household characteristics, vehicle purchasing preferences, charging infrastructure usage, and commute patterns. The findings reveal distinct demographic and behavioral differences between the two groups. EV owners are predominantly older, more affluent, white males with higher educational attainment than ICEV owners. Approximately 66% of EV households earn over $100,000 annually, compared to 20.1% of ICEV households. Political affiliation strongly correlates with EV adoption; Democrats were most likely to cite environmental concerns as a primary purchase driver, while Republicans prioritized fuel cost savings. Despite EVs generally possessing more safety technologies than ICEVs, EV owners expressed a continued desire for enhanced safety features in future vehicles. Regarding travel behavior, EV owners utilize their vehicles for commuting but do not significantly shift to transit. Their commute patterns are more traditional, favoring suburb-to-city or city-to-city routes, whereas ICEV owners exhibit more dispersed trip-making. For ICEV owners, high vehicle price remains the primary barrier to EV adoption, though willingness to purchase increases if charging infrastructure is available at work or rail stations. The study concludes that current EV market penetration is limited by price sensitivity among the general population and a demographic skew toward affluent, environmentally conscious early adopters. The authors recommend that public policy and investment strategies focus on making EVs more affordable for lower-income groups and expanding charging infrastructure to alleviate range anxiety and improve convenience. By addressing these barriers, policymakers can accelerate EV adoption, thereby enhancing the diffusion of connected vehicle technologies and achieving broader environmental and safety benefits.

Key finding

EV owners are more affluent, older, and environmentally focused white males who commute via traditional suburb-to-city patterns, while price remains the primary barrier to EV adoption for ICEV owners.

Methodology

survey

Sample size: 1127

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