Development and Field Test of a Responsible Alcohol Service Program. Volume 2, Server Education Program Materials

McKnight, A. James; Poley-Weinstein, Karen · 1987 · ROSA P / United States. National Highway Traffic Safety Administration

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Summary

This report, produced by the National Public Services Research Institute for the National Highway Traffic Safety Administration (NHTSA), details the curriculum and materials for a "Responsible Alcohol Service Program." The primary objective is to reduce alcohol-related injuries, deaths, and property damage by training servers, managers, and owners of on-sale establishments to serve alcohol responsibly. The program aims to equip servers with skills to prevent patron intoxication and identify impairment, while enabling managers and owners to support these efforts through policy formulation and intervention strategies. The instructional program is structured into seven modular components that can be combined into specific courses for different audiences. Servers undergo a three-hour program covering awareness, the need for responsible service, prevention methods, and intervention techniques. Managers complete a six-hour program that includes the server modules plus additional training in role-play practice, policy formulation, and optional instructor training. Owners receive a brief 30-minute awareness module. The pedagogy relies heavily on four video presentations totaling 62 minutes, which deliver core information to minimize instructor variability and reduce the need for extensive reading materials. Instructors facilitate group discussions and role-playing exercises rather than lecturing. Supporting materials include lesson plans, scripts, handouts, nine role-play scenarios, and pre/post-test instruments to assess knowledge and attitude changes. The report provides extensive background content to support instructors, detailing the physiological effects of alcohol, legal standards, and liability laws. It highlights that drunk driving causes approximately 25,000 deaths and 1.5 million injuries annually in the U.S., costing society $24 billion. The text explains how alcohol absorption is influenced by body weight, gender, food consumption, and tolerance, noting that impairment of judgment, reaction time, and coordination begins at low Blood Alcohol Concentration (BAC) levels, often well below legal limits. Specific behavioral signs of intoxication are described to help servers identify impaired patrons, such as slurred speech, loss of coordination, and erratic behavior. The significance of this work lies in its systematic approach to addressing the role of alcohol servers in mitigating drunk driving. By standardizing training through video-based instruction and practical role-play, the program seeks to create a consistent baseline of knowledge among alcohol service personnel. The inclusion of policy formulation modules for managers and owners emphasizes the need for organizational support in enforcing responsible service practices. This report serves as a comprehensive manual for implementing these educational interventions, providing all necessary tools for instructors to conduct the training effectively.

Key finding

The report provides a structured curriculum and instructional materials for a server education program but does not present quantitative results from the field test evaluation.

Methodology

dataset

Provenance

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