Phase 1 Outreach Plan- Buffalo, NY ITS4US Deployment Project

O’Sullivan, Katie; Gopalakrishna, Deepak; Serulle, Nayel Urena; Okunieff, Polly; Peck, Cindy; Sadek, Adel; Maisel, Jordana L.; Paquet, Victor; Stanfield, Edward; Qiao, Chunming; Still, Stephen · 2021 · ROSA P / United States. Department of Transportation. Federal Highway Administration

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Summary

The Buffalo, NY ITS4US Deployment Project aims to improve mobility and accessibility for underserved communities by deploying integrated intelligent transportation systems (ITS) around the Buffalo Niagara Medical Campus (BNMC). This document, the Phase 1 Outreach Plan, outlines the communication strategy designed to promote stakeholder engagement and ensure the successful implementation of these technologies. The project addresses existing mobility challenges for populations including persons with disabilities, older adults, low-income individuals, and those with limited English proficiency. The primary motivation is to provide efficient, affordable, and accessible transit access to healthcare and jobs, thereby allowing underserved residents to participate in the economic development of downtown Buffalo. The deployment focuses on three specific neighborhoods—Fruit Belt, Masten Park, and Allentown—which have historically been underserved by private sector transportation investments. The outreach strategy is structured around three primary communication objectives: building community support through education and recruitment, fostering shared purpose among institutional partners, and advancing industry knowledge by sharing lessons learned. The plan identifies distinct target audiences, including potential system users, local partners, external stakeholders, and industry peers. Messaging is tailored to these groups, with primary messages emphasizing transit access to healthcare and jobs, and secondary messages highlighting the integration of accessible technology and connected automation. The project utilizes four major subsystems to achieve its goals: a Complete Trip Platform (a customized trip planning app), a Community Shuttle Subsystem (featuring both human-driven and self-driving shuttles), a Smart Infrastructure Subsystem (including wayfinding kiosks and accessible intersection treatments), and a Performance Dashboard. Outreach tactics include developing branding assets, maintaining a web presence, engaging local community organizations, and participating in national conferences. The plan details specific communication platforms and management structures, including roles for internal team coordination, inter-awardee collaboration, and crisis communications. It emphasizes the use of the Complete Trip Platform mobile application as the primary entry point for users to engage with the project. The outreach efforts are designed to address frequently asked questions regarding the project’s scope, timeline, and benefits, while also managing public interest in emerging technologies like self-driving shuttles. Success criteria and impact assessment planning are included to measure the effectiveness of these outreach activities. The document serves as a comprehensive guide for all anticipated communication activities, ensuring that the deployment not only tests technological solutions but also builds the necessary social and institutional support for their long-term viability and scalability.

Key finding

The document serves as a strategic framework for stakeholder engagement and communication rather than a report of completed experimental results.

Methodology

other

Provenance

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archive success 1 2026-05-23
extract success cached 2 2026-06-10
clean success 1 2026-06-01
chunk success 1 2026-06-01
embed success 1 2026-06-02
enrich success 1 2026-05-23
promote success 1 2026-05-23
summarize success llm qwen3.6-27b-prismaquant summ-v5 3 2026-06-10
tag success vector_similarity 24 2026-06-11
verify success 2 2026-06-10

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