Examining Senior Drivers’ Attitudes Towards Advanced Driver Assistance Systems after Naturalistic Exposure

Liang, Dan; Lau, Nathan; Baker, Stephanie; Antin, Jonathan F · 2020 · ROSA P / Virginia Tech Transportation Institute

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Summary

This study investigates how significant, naturalistic exposure to Advanced Driver Assistance Systems (ADAS) influences the attitudes of senior drivers toward these technologies. Motivated by the projected increase in senior drivers and the potential for ADAS to mitigate age-related physical and cognitive declines, the research addresses a gap in existing literature, which often relies on surveys lacking controlled exposure. The primary objective was to identify factors influencing seniors’ perceptions and acceptance of ADAS after substantial real-world driving experience. The researchers recruited 18 senior drivers aged 70–79 who had no prior ownership of ADAS-equipped vehicles. Participants drove study vehicles (Audi, Mercedes, Volvo, or Infiniti) equipped with blind spot alert, lane alert, lane keeping assist, and adaptive cruise control for six weeks in their natural environments. Following initial training, participants completed weekly surveys and post-exposure questionnaires. Data analysis focused on three 90-minute focus groups conducted after the driving period. The researchers applied structural topic modeling (STM) to the verbatim transcripts of these sessions to objectively identify prevalent themes and keywords, avoiding subjective coding biases. The STM analysis revealed five key topics, ranked by prevalence: safety, confidence concerning ADAS, ADAS functionality, user interface/usability, and non-ADAS-related features. Safety was the dominant concern; participants appreciated the safety benefits of blind spot alerts and adaptive headlights but expressed anxiety regarding false alerts and system limitations in adverse conditions, such as construction zones or inclement weather. Confidence in both the technology and their own ability to use it increased with experience and familiarity with the owner’s manual. Regarding functionality, blind spot alerts and adaptive cruise control received the most discussion, with seniors valuing the former for compensating for neck mobility issues and the latter for maintaining safe following distances, though some disliked being slowed down. Usability issues, including non-intuitive controls and confusing interfaces, were also highlighted, leading to requests for more in-depth training. The study concludes that promoting ADAS adoption among seniors is feasible but requires addressing usability and trust issues. The findings suggest that manufacturers and retailers should provide intuitive, senior-friendly user interfaces and comprehensive training programs that clearly explain system limitations. By improving robustness across diverse driving conditions and offering effective documentation, stakeholders can enhance senior drivers’ confidence and ensure the safe, appropriate use of these technologies.

Key finding

Seniors developed increased confidence and perceived safety benefits from blind spot alert and adaptive cruise control after six weeks of naturalistic driving exposure, though they identified usability challenges and system limitations in adverse conditions as barriers to full acceptance.

Methodology

naturalistic

Sample size: 18

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