Preparing for the update of New Hampshire’s strategic highway safety plan.
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Summary
This report documents a peer exchange workshop hosted by the New Hampshire Department of Transportation (NHDOT) in May 2011, sponsored by the Federal Highway Administration’s Roadway Safety Professional Capacity Building Program. The primary objective was to prepare for the update of New Hampshire’s Strategic Highway Safety Plan (SHSP) and to establish a “Toward Zero Deaths” initiative. NHDOT sought to build consensus among stakeholders, strengthen performance tracking, improve data coordination, and identify effective marketing strategies. The event brought together 49 professionals from 30 organizations, including state police, health departments, and federal agencies, to engage in open dialogue and identify opportunities for cooperation. The methodology involved a two-day workshop featuring presentations from peer agencies with proven SHSP successes: the Washington State Department of Transportation (WSDOT), the Utah Department of Transportation (UDOT), and the Pennsylvania Department of Transportation (PennDOT). These peers shared best practices regarding data-driven emphasis area selection, stakeholder engagement, performance measurement, and public marketing. Following the presentations, participants engaged in breakout sessions to analyze the strengths and weaknesses of New Hampshire’s existing 2007 SHSP. The groups identified specific gaps, such as a lack of public awareness, narrow focus on fatalities rather than injuries, and insufficient implementation plans. They then developed preliminary goals, strategies, and performance metrics for the updated plan. Key findings from the peer presentations highlighted successful models for SHSP implementation. WSDOT demonstrated the value of a data-driven approach using GIS layers to prioritize high-impact collision types and the use of public performance reports to ensure accountability. PennDOT emphasized the importance of multi-agency teams, clear guiding principles, and tracking countermeasure effectiveness against fatality trends. UDOT showcased the impact of the “Zero Fatalities” marketing campaign, which integrated safety into state culture through social media, teen ambassador programs, and consistent messaging, contributing to a 37% reduction in fatalities from 2000 to 2010. New Hampshire stakeholders identified their current SHSP’s strengths, including high-quality fatal crash data and strong law enforcement support, but noted weaknesses in communication, branding, and evaluation measures. The significance of this exchange lies in the concrete steps taken to revitalize New Hampshire’s highway safety efforts. Participants established a SHSP Core Group comprising representatives from various state and federal agencies and defined ten emphasis areas, including roadway departure, impaired driving, and vulnerable users. The workshop resulted in a commitment to formalize agency involvement through charters, adopt performance measures, and launch a statewide safety branding initiative. By adopting lessons from peer states, New Hampshire aimed to transition from a reactive planning document to a proactive, data-driven, and publicly engaged strategy focused on reducing both fatalities and serious injuries.
Key finding
The peer exchange successfully established an SHSP Core Group and defined ten preliminary emphasis areas with draft goals and strategies, while identifying the need for improved data sharing, performance tracking, and public marketing to enhance the updated Strategic Highway Safety Plan.
Methodology
mixed_methods
Sample size: 49
Provenance
The full processing record for this entry. Every stage of this paper's journey through the pipeline is logged — what ran, with which tool and model, how many attempts it took, and when it last completed. Discovered via bulk_ingest_rosap on 2026-05-23 (6 acquisition events logged).
| Stage | Outcome | Tool | Model | Prompt | Attempts | Completed |
|---|---|---|---|---|---|---|
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| embed | success | — | — | — | 1 | 2026-06-02 |
| enrich | success | — | — | — | 1 | 2026-05-23 |
| promote | success | — | — | — | 1 | 2026-05-23 |
| summarize | success | llm | qwen3.6-27b-prismaquant | summ-v5 | 3 | 2026-06-10 |
| tag | success | vector_similarity | — | — | 19 | 2026-06-11 |
| verify | success | — | — | — | 2 | 2026-06-10 |
Summary generated by qwen3.6-27b-prismaquant on 2026-06-10; verification: verified.
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- Applied Guidance: countermeasure evaluation
- Empirical Findings: crash risk outcomes
- Methodological Resource: dataset resource