Alcohol/Safety Public Information Materials Catalog. Number 5

Grimm, Ann C.; Huber, Kristina R. · 1981 · ROSA P / United States. National Highway Traffic Safety Administration

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Summary

This document, titled *Alcohol/Safety Public Information Materials Catalog. Number 5*, is a final report published in June 1981 by the Public Information Materials Center at the Highway Safety Research Institute, University of Michigan. Sponsored by the National Highway Traffic Safety Administration (NHTSA) under Contract No. DOT HS-9-02209, the catalog serves as a resource for individuals and agencies developing public information programs regarding alcohol and highway safety. The primary motivation for the catalog is to foster coordination among agencies, prevent the repetition of past errors, and encourage the widespread adoption of innovative and effective public education strategies. The document functions as a comprehensive inventory rather than a traditional research study with experimental methods. It compiles promotional materials, journal articles, and reports produced for various campaigns between July 1980 and June 1981. The catalog is structured into two main parts: Part I lists promotional materials arranged by type and subject, while Part II lists articles and reports arranged by title, with indexes for organization, author, and subject. The materials are categorized into fifteen broad subject areas, including "Alcoholism, the Disease," "Alternatives to Drunk Driving," "Legal Aspect," "Minority Groups," "Physiological Impairment," and "Young People." The collection includes diverse media such as pamphlets, posters, television and radio spots, audiotapes, videotapes, bumper stickers, and promotional gimmicks like blood alcohol charts and coasters. The findings presented in the catalog consist of detailed listings of available resources from a wide range of producers, including federal and state government agencies, insurance companies, licensed beverage industries, and non-profit organizations. For example, the catalog lists specific television spots from the Alcohol Safety Action Project (ASAP) in Boston and Columbia, South Carolina, as well as materials from the National Council on Alcoholism and various state highway safety commissions. The document provides specific identifiers for each item, allowing users to request loans. The catalog notes that materials are available for free loan for three weeks, subject to renewal, though borrowers must cover return postage and insurance. It also highlights that many items are copyrighted and require permission from the sponsor for reproduction. The significance of this report lies in its role as a centralized repository for highway safety public information resources. By making these materials accessible, the catalog aims to aid in the design of public education programs and facilitate information exchange among stakeholders. It provides a mechanism for practitioners to review existing campaigns, thereby improving the efficiency and effectiveness of future initiatives. The document underscores the collaborative nature of highway safety efforts, involving contributions from diverse sectors such as law enforcement, healthcare, insurance, and the beverage industry. It serves as a practical tool for preventing drunk driving by providing ready-made educational content and evaluation reports to those planning new countermeasures.

Key finding

The document is an administrative catalog of available public information materials and does not contain original research results or empirical findings.

Methodology

dataset

Provenance

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Topics

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• public messaging
• dui enforcement