public messaging

Mass-media safety campaigns and PSAs: broadcast, print, and social-media messaging, slogans, and awareness drives aimed at changing driver behavior across a population. Defined by one-to-many persuasive communication. Differs from gamification_driving, which uses interactive game incentives, from in_vehicle_coaching, which addresses an individual driver in the moment, and from novice_curricula, which is structured instruction rather than promotional messaging.

Related elsewhere in the corpus

Topics that co-occur with this one far more than chance predicts — these sit in other categories, so the hierarchy would not have shown them to you.

Narrow by how the study was done

Counts are papers in this topic that declare the facet — these facets are sparsely declared, so a small number means few papers said, not few papers did. All facets.

Automation level 125 of 377 declare it
Dataset 27 of 377 declare it

377 paper(s) · ranked by relevance to this topic

  1. Communicating Highway Safety: What Works · 2002 · Rodriguez, Lulu et al. · archived
  2. Road Safety Advertising and Social Marketing · 2011 · Faulks, Ian · indexed
  3. Road Safety Advertising and Social Marketing · 2011 · Faulks, Ian · indexed
  4. Driver Response to Dynamic Message Sign Safety Campaign Messages · 2020 · Shealy, Tripp et al. · archived
  5. Traffic Safety Messages on Dynamic Message Signs (DMS) · 2018 · Mitran, Elisabeta et al. · archived
  6. Improving Traffic Safety Culture in the United States · 2007 · AAA Foundation for Traffic Safety · archived
  7. Driver Education for New Multimodal Facilities · 2016 · Mondschein, Andrew S. et al. · archived
  8. 762 Driver distraction in road traffic. Preliminary results of safety campaign · 2016 · Jääskeläinen, Petri et al. · indexed
  9. Develop and Test Messages to Deter Drinking and Driving · 1998 · Williszowski, C. H. et al. · archived
  10. Refinement of advertisements to address risk taking by young drivers · 2011 · Imberger, K et al. · indexed
  11. The texting and driving epidemic : changing norms to change behavior. · 2013 · Atchley, Paul et al. · archived
  12. Effectiveness of Crash Fact/Safety Message Signs on Dynamic Message Signs · 2021 · Savolainen, Peter T. et al. · archived
  13. White Papers for Toward Zero Deaths: A National Strategy on Highway Safety · 2010 · Ward, Nicholas J. et al. · archived
  14. Remedies for Driver Error · 2004 · Hutabarat, R. S. et al. · archived
  15. Network: October 1978 · 1978 · NHTSA · archived
  16. Improving driver safety with behavioral countermeasures. · 2011 · Lenneman, John K. et al. · archived
  17. A Peer-to-Peer Traffic Safety Campaign Program · 2014 · Stanley, Laura et al. · archived
  18. Proceedings of the National Rural Summit on Traffic Safety Culture 2009 · 2009 · AAA Foundation for Traffic Safety · archived
  19. Network: January 1979 · 1979 · NHTSA · archived
  20. Increasing Safety Belt Use by High Risk Drivers · 1991 · Blomberg, Richard D. et al. · archived
  21. Development of advertisements to address risk taking by young drivers · 2011 · Imberger, K et al. · indexed
  22. Development and Validation of Messaging to Deter Cannabis Impaired Driving · 2025 · AAA Foundation for Traffic Safety · archived
  23. Resources and Tools to Reduce Multiple Risky Driving Behaviors · 2024 · Finley, Kari et al. · archived
  24. Click It or Ticket Evaluation, 2010 · 2013 · Nichols, James L. et al. · archived
  25. Educating Idaho Teenage Drivers of the Dangers of Distracted Driving · 2017 · Larrea, Meagan et al. · archived
  26. Safe driving communication: A regulatory focus perspective · 2017 · Craciun, Georgiana et al. · indexed
  27. Social Media Practices in Traffic Safety · 2019 · Sack, Rachael et al. · archived
  28. Alcohol/Safety Public Information Materials Catalog. Number 5 · 1981 · Grimm, Ann C. et al. · archived
  29. Countermeasures for Distracted Driving: An Exploration Beyond the Scientific Literature · 2024 · AAA Foundation for Traffic Safety · archived
  30. Program Strategies for Increasing Safety Belt Usage in Rural Areas · 1996 · Bradbard, Steven L. et al. · archived
  31. CURRENT APPROACHES TO DRIVER SAFETY TRAINING · 1965 · McKnight, A. James et al. · indexed
  32. Birmingham MPO: Behavioral Safety · 2019 · NHTSA · archived
  33. Compendium of Traffic Safety Research Projects 1985–2013 · 2014 · Agimi, Yll et al. · archived
  34. Improving traffic safety culture in Iowa : phase II. · 2013 · Albrecht, Chris et al. · archived
  35. Traffic Safety Materials Catalog: 2004 [NHTSA] · 2004 · NHTSA · archived
  36. Incentivizing Safer Driving Using Peer-Pressure · 2018 · Pentland, Alex et al. · archived
  37. 2024 Traffic Safety Culture Index · 2025 · AAA Foundation for Traffic Safety · archived
  38. Effectiveness of road safety prevention in schools · 2022 · von Beesten, Silke et al. · indexed
  39. Strategic advertising plans to deter drunk driving · 1996 · Graham, John et al. · archived
  40. May 2003 Click It or Ticket Safety Belt Mobilization Evaluation · 2004 · Solomon, M. G. (Mark Geoffrey) et al. · archived
  41. Evaluation of Community-Oriented Enforcement Demonstration Projects · 2023 · Decina, Lawrence E. et al. · archived
  42. The Click It or Ticket Evaluation, 2013 [Traffic Safety Facts] · 2016 · Nichols, James L. et al. · archived
  43. 2023 Traffic Safety Culture Index · 2024 · AAA Foundation for Traffic Safety · archived
  44. Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 3 · 1983 · Blomberg, Richard D. et al. · archived
  45. A Review of Research on Driving Styles and Road Safety · 2015 · Sagberg, Fridulv et al. · indexed
  46. Road safety education: What works? · 2015 · Assailly, Jean-Pascal · indexed
  47. Health-promoting initiatives in Saudi higher education · 2019 · Alshehri, Saad Zafir · indexed
  48. Message from the Media: Drinking and Driving in Newspapers · 1985 · Estep, Rhoda et al. · archived
  49. An Assessment of Publicized Insurance Sanctions as a DWI Countermeasure · 1994 · Murphy, Peter V. et al. · archived
  50. Persuading the Driver · 2019 · Paraschivoiu, Irina et al. · indexed
  51. Evidence-Based Behavior Change Campaigns to Improve Traffic Safety Toolkit · 2020 · AAA Foundation for Traffic Safety · indexed
  52. The Motor-Vehicle Driver: His Nature and Improvement · 1949 · Kramer, Milton D., 1915- · archived
  53. 2022 Traffic Safety Culture Index · 2023 · AAA Foundation for Traffic Safety · archived
  54. The Development and Test of Urban and Rural Pedestrian Safety Messages · 1985 · Preusser, David F. et al. · archived
  55. Driver Safety Programs · 2009 · Bao, Shan et al. · indexed
  56. American Highways Can Be Safer · 1985 · Dole, Elizabeth Hanford · archived
  57. Encouraging Full Time Use of Safety Belts among Current Part-Time Users · 1991 · Finn, Peter, 1940- et al. · archived
  58. Lifetime Driver Learning Initiative · 1997 · Crow, Ed et al. · archived
  59. Increasing Teen Safety Belt Use: A Program and Literature Review · 2005 · Fell, James C. et al. · archived
  60. Highway Safety Culture Assessment through Louisiana’s Regions [Summary] · 2023 · Schneider, Helmut et al. · archived
  61. Films for Highway Safety and Traffic Engineers · 1986 · Colpitts, K. · archived
  62. 2021 Traffic Safety Culture Index · 2022 · AAA Foundation for Traffic Safety · archived
  63. Countermeasures That Work: An Introductory Resource for Rural Communities · 2024 · Kostrzewski, Holly et al. · archived
  64. 2020 Traffic Safety Culture Index · 2021 · AAA Foundation for Traffic Safety · archived
  65. Evaluation of the Aggression Suppression Program, Milwaukee, Wisconsin · 2001 · McCartt, Anne Taylor et al. · archived
  66. The Light Is Red for a Reason: So Stop! · 1997 · NHTSA · archived
  67. Building Community Support for Impaired-Driving Enforcement · 2023 · George, Michael D · archived
  68. 2013 Traffic Safety Culture Index · 2014 · AAA Foundation for Traffic Safety · archived
  69. 2015 Traffic Safety Culture Index · 2016 · AAA Foundation for Traffic Safety · archived
  70. 2010 Traffic Safety Culture Index · 2010 · AAA Foundation for Traffic Safety · archived
  71. 2016 Traffic Safety Culture Index · 2017 · AAA Foundation for Traffic Safety · archived
  72. Evaluation of Kentucky's Click it or Ticket Campaign · 2001 · Agent, Kenneth R. et al. · archived
  73. Evaluation of the Buckle Up in Your Truck Programs · 2009 · Nichols, J. L. et al. · archived
  74. Evaluation of the May 2007 Click It or Ticket Mobilization · 2009 · Solomon, Mark G. et al. · archived
  75. 2014 Traffic Safety Culture Index · 2015 · AAA Foundation for Traffic Safety · archived
  76. Evaluation of Kentucky's "Click It or Ticket" 2008 campaign. · 2008 · Agent, Kenneth R. et al. · archived
  77. Gaming to Safety · 2016 · Xie, Jeanne Y. et al. · indexed
  78. 2009 Traffic Safety Culture Index · 2009 · AAA Foundation for Traffic Safety · archived
  79. 2009 Traffic Safety Culture Index · 2009 · NHTSA · archived
  80. Distracted driving: prevalence, problems, and prevention · 2014 · Overton, Tiffany L. et al. · indexed
  81. Road safety and driver behaviour · 1982 · FOOT, H. C. et al. · indexed
  82. The Canadian drinking-driving countermeasure experience · 1987 · Liban, Carolyn B. et al. · indexed
  83. Family and Friends Concerned about an Older Driver · 2001 · Sterns, Harvey et al. · archived
  84. NHTSA Region IV Click It or Ticket Campaign, May 2001 · 2002 · Solomon, M. G. (Mark Geoffrey) · archived
  85. Identifying Optimal High-Risk Driver Segments for Safety Messaging · 2015 · Eguakun, George et al. · indexed
  86. Safety First: Safety Precautions on a Rural Road · 2005 · Lewis, Sherman et al. · archived
  87. Click It or Ticket Evaluation, 2008 - 2009 · 2013 · Solomon, Mark G. et al. · archived
  88. May 2004 Click It or Ticket Seat Belt Mobilization Evaluation: Final Report · 2007 · Solomon, M. G. (Mark Geoffrey) et al. · archived
  89. Evaluating a novice driver and pre-driver road safety intervention · 2014 · Glendon, A. Ian et al. · indexed
  90. Evaluation of Click It or Ticket Model Programs · 2002 · Solomon, M. G. (Mark Geoffrey) et al. · archived
  91. Effects of Different Intervention Methods on Novice Drivers’ Speeding · 2019 · Niu, Shi Feng et al. · indexed
  92. 2017 Traffic Safety Culture Index · 2018 · AAA Foundation for Traffic Safety · archived
  93. Controlling road rage : a literature review and pilot study · 1999 · Rathbone, Daniel B. et al. · archived
  94. 2012 Traffic Safety Culture Index · 2013 · AAA Foundation for Traffic Safety · archived
  95. Traffic Safety Culture Index · 2019 · AAA Foundation for Traffic Safety · archived
  96. A Survey of Traffic Safety Culture Among Iowa Adults · 2012 · Gonnerman Jr, Melvin E et al. · archived
  97. New Materials Promote Safety Belt Usage · 1977 · NHTSA · archived
  98. Interactional instruction in the teaching of driver education. · 1972 · Stoke, Charles B · archived
  99. NHTSA Youth Message [Traffic Tech] · 1986 · NHTSA · archived
  100. Speed Management Program Plan · 2014 · NHTSA · archived
  101. Effectiveness of High School Safety Belt Instruction · 1982 · Cushman, William D. et al. · archived
  102. Traffic Safety Evaluation of Video Advertising Signs · 2005 · Smiley, Alison et al. · indexed
  103. Driver Education for Safety in Adverse Driving Conditions · 2008 · Skolnik, Jonathan et al. · archived
  104. The Click It or Ticket evaluation, 2012 [Traffic Safety Facts] · 2014 · Hinch, Mary et al. · archived
  105. Report of the Committee on Education · 1924 · NHTSA · archived
  106. Enhancing Road Safety Behaviour Using a Psychological and Spiritual Approaches · 2017 · Ghous, Mohd Tarmizi et al. · archived
  107. Safety is Our North Star · 1999 · NHTSA · archived
  108. Collective Data Sharing to Improve on Driving Efficiency and Safety · 2014 · Riener, Andreas et al. · indexed
  109. Comprehensive safety document/product. · 2013 · Srinivasan, Raghavan et al. · archived
  110. 2011 Traffic Safety Culture Index · 2012 · AAA Foundation for Traffic Safety · archived
  111. The Relationship between Norms and Risky Driving Behavior: A Systematic Review · 2020 · HARITH, Siti Hawa et al. · indexed
  112. Evaluation of the Corridor Safety Improvement Program : phase 1 final report. · 1997 · Hunter-Zaworski, Katharine M. et al. · archived
  113. Improving attitudes towards vulnerable road users · 2023 · Crundall, David et al. · indexed
  114. Gamified eco-driving to motivate safe and sustainable driving · 2023 · Seecharan, Turuna · indexed
  115. Driving Home the Message · 2014 · Downs, Edward · indexed
  116. Navigating change: Designing messages for prosocial route selection · 2026 · Brouwers, Mirte et al. · indexed
  117. Motivating Anti-DWI Behavior Using Existing Values · 1995 · Stewart, K. et al. · archived
  118. 2019 Traffic Safety Culture Index · 2020 · AAA Foundation for Traffic Safety · archived
  119. Driver License Manuals Best Practices: Final Report · 2005 · Meyers, Deborah et al. · archived
  120. The Effect of Playing Video Advertisement Inside a Car on Driver Visual Distraction · 2018 · Abhari, Mohammadreza et al. · indexed
  121. Youth Activities Newsletter: Winter 1975 · 1975 · NHTSA · archived
  122. Exploring perceived legitimacy of traffic law enforcement · 2012 · Watling, Christopher N. et al. · indexed
  123. Crash Analysis and Public Survey for Drowsy-Driving Advisory Systems · 2015 · Kang, Min-Wook et al. · indexed
  124. A Moment in Time: Safe Driving Day 1954-1955 · 2021 · Weingroff, Richard F. · archived
  125. Communication Plan for Windblown Dust · 2015 · Reid, Stephen B. et al. · archived
  126. The alcohol industry’s involvement with road safety NGOs · 2022 · Stein, Ivy et al. · archived
  127. The use of videos in road safety training: Cognitive and emotional effects · 2013 · Giannini, Anna Maria et al. · indexed
  128. Bayesian Persuasive Driving · 2019 · Peng, Cheng et al. · indexed
  129. A Driver Safety Information Broadcast Protocol for VANET · 2016 · Aldabbagh, Ghadah et al. · indexed
  130. Introduction to the Series: Traffic Tech · 1986 · NHTSA · archived
  131. SafeTrip-21 : Federal ITS field tests to transform the traveler experience. · 2011 · Hector-Hsu, Jessica et al. · archived
  132. PRODUCTION OF DOCUMENTARY FILM DRIVING AWARENESS · 2020 · Ranangsari, Kosalalita Anggiyumna et al. · indexed
  133. Replacing the private car · 1999 · Wootton, J. · indexed
  134. Fixing medicine by driving down demand and increasing collaboration · 2017 · van’t Hoff, Hugh · indexed
  135. Journalism's lifeline : exploring an American aversion to government aid · 2023 · Anderson, Nathan Adam · indexed