Strategies to Increase the Use of Child Safety Seats: An Assessment of Current Knowledge

Kernish, Robert; London, Lizabeth · 1986 · ROSA P / United States. National Highway Traffic Safety Administration

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Summary

This 1986 report by the National Highway Traffic Safety Administration (NHTSA) assesses the state of knowledge regarding factors influencing the use of child safety seats (CSSs). The study was motivated by the fact that while CSSs provide effective protection against the leading cause of death for young children, they were used in only about half of automobile trips involving such children. The authors conducted an analytic literature search to identify characteristics of CSS users and non-users, evaluate the efficacy of various intervention strategies, and identify research gaps. The review focused exclusively on human factors and attitudes, excluding technical studies on seat design or broader restraint misuse issues. The analysis revealed significant demographic correlations with CSS usage. Usage rates are inversely related to the child’s age, with infants more likely to be restrained than toddlers or older children. Higher usage is also associated with higher parental education and income levels, while minority ethnic groups, older drivers, and unmarried individuals are less likely to use CSSs. Evidence regarding the impact of driver gender is mixed. Motivations for use include belief in the seat’s protective capabilities, compliance with mandatory laws, and the need to physically restrain the child’s activity. Conversely, non-use is driven by cost (sometimes serving as a rationalization), inconvenience of installation, and anticipated or actual negative reactions from children, such as crying or resistance. Parental safety belt use is linked to CSS use, whereas prior accident experience is not. The report evaluates various programs designed to increase CSS usage. Loaner programs and positive incentives have proven at least moderately effective, whereas evidence on the effectiveness of educational programs is mixed. Positive promotional messages appear more effective than those inducing anxiety. However, the relative impact of specific programs is difficult to assess, and little research exists on the effectiveness of CSS law enforcement. The authors identify major research gaps, including the independent effect of ethnicity, the role of seat design in non-use, the transition from infant seats to booster seats, and the most effective timing for education. The report concludes by suggesting specific target segments for future research, such as trier-rejectors and middle-class minority non-users, to better inform strategies for increasing compliance.

Key finding

Child safety seat usage drops significantly as children age into toddlerhood, driven primarily by child resistance, installation inconvenience, and cost, while socioeconomic factors and ethnicity strongly predict usage rates.

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