Traffic Safety Materials Catalog: 2004 [NHTSA]

NHTSA · 2004 · ROSA P / United States. Department of Transportation. National Highway Traffic Safety Administration

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Summary

The provided document is the 2004 Traffic Safety Materials Catalog published by the National Highway Traffic Safety Administration (NHTSA). It serves as a comprehensive resource listing educational and promotional materials designed to address highway safety issues for diverse audiences, including the general public, highway safety professionals, employers, and law enforcement. The catalog is motivated by the need to disseminate safety information broadly and efficiently, offering materials at no cost to partners and the public. It includes brochures, fact sheets, posters, audiovisuals, toolkits, and reports covering a wide range of topics such as aggressive driving, air bags, bicycle safety, child passenger safety, driver education, drowsy driving, emergency medical services, impaired driving, and pedestrian safety. The catalog is organized by main highway safety categories, with a title index and format index to facilitate navigation. Each entry provides specific details, including item numbers, format types (e.g., VHS video, brochure, kit), publication years, target audiences, and physical specifications. The document outlines strict quantity guidelines for ordering physical copies, such as limits of 50 for brochures and 25 for posters, while allowing unlimited reproduction of certain items using NHTSA-supplied print-ready materials like PDFs and print negatives. Reproduction is permitted without prior approval, provided the materials remain unaltered, though organizations may add their logos. Orders are processed through the NHTSA Resource Center via mail, fax, or the NHTSA website, with fulfillment typically occurring within 24 to 48 hours. The materials listed address specific safety behaviors and technologies. For instance, aggressive driving resources include fact sheets and bilingual kits aimed at educating the public on coping strategies and identifying aggressive behaviors. Air bag safety is covered through videos and brochures that explain supplemental restraint systems and proper positioning. Bicycle safety materials emphasize helmet use and safe riding practices, featuring videos with crash victims and community handbooks for events like "Ride Like a Pro." Child passenger safety resources include ease-of-use ratings for safety seats, information on the LATCH system, and the "Corazón de mi vida" initiative targeting the Hispanic community with culturally relevant materials. Driver education materials focus on graduated licensing systems to reduce teen crash risks, while drowsy driving resources provide tips for shift workers to improve sleep environments. The significance of this catalog lies in its role as a centralized distribution mechanism for NHTSA’s public safety outreach efforts. By providing free, accessible, and reproducible materials, NHTSA aims to enhance awareness and adherence to safety practices across various demographics. The inclusion of bilingual materials and targeted initiatives, such as those for Hispanic communities and shift workers, demonstrates an effort to reach diverse populations effectively. The catalog supports the agency’s mission to reduce traffic fatalities and injuries by equipping stakeholders with the tools necessary to educate and influence behavior, thereby promoting a culture of safety on the roads.

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Topics

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• public messaging
• regulatory evaluation
• seat belt use

Information type

What kind of knowledge this paper contributes, grouped by family — independent of topic (what it is about) and method (how it was studied).

• Applied Guidance: countermeasure evaluation
• Empirical Findings: observational prevalence
• Methodological Resource: dataset resource