Effectiveness of High School Safety Belt Instruction

Cushman, William D.; McPherson, Kenard · 1982 · ROSA P / United States. National Highway Traffic Safety Administration

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Summary

This 1982 report, prepared by the American Driver and Traffic Safety Education Association for the National Highway Traffic Safety Administration (NHTSA), evaluates the effectiveness of an audiovisual safety belt instruction package designed for high school students. The study aimed to determine if the materials were understandable and appealing to target audiences and whether they could improve student knowledge, attitudes, and reported safety belt usage. The research was conducted in two distinct phases: Phase I assessed the audiovisual package through focus groups, while Phase II measured the program’s impact in traditional high school settings. Phase I involved focus groups with three populations: driver education teachers, police public information officers, and high school students (including licensed drivers and driver education students). Participants reviewed various films and slides, such as *Safety Belts Save Lives*, *Dynamics of a Crash*, and trigger films like *Egg* and *Pumpkin*. The materials were generally found to be understandable and appealing to teachers, though reactions from students and officers were mixed. Students specifically struggled to understand the abstract metaphors in the *Egg* and *Pumpkin* films. Participants identified key characteristics for effective media, including emotional involvement, realism, identity with the narrator (preferring youth over middle-aged speakers), and freshness of approach. They also recommended modifying the sequence of presentations and separating trigger films to enhance their impact. Phase II conducted a field evaluation in Charles County, Maryland, comparing two treatment groups—driver education students (unlicensed) and social studies students (licensed)—against equivalent control groups. The treatment involved audiovisual presentations integrated into the curriculum. The study measured changes in knowledge, attitude, and self-reported safety belt usage immediately after instruction and one month later. The results showed that both treatment groups performed significantly better than the control groups across all three measurement categories. This indicates that the audiovisual instruction effectively improved students' understanding of safety belts, their attitudes toward their use, and their reported compliance. The study concludes that the NHTSA audiovisual materials are effective tools for increasing safety belt knowledge and usage among high school students when properly integrated into educational curricula. However, the findings suggest that the materials' potential can be enhanced by optimizing their sequence, ensuring realistic and relatable content, and including appropriate introductory and follow-up discussions. The report provides specific recommendations for teachers and public information officers on how to best utilize these resources to maximize their instructional impact.

Key finding

Driver education students and social studies classes exposed to audiovisual safety belt instruction showed significantly better performance in knowledge, attitude, and reported safety belt usage than equivalent control groups, with effects lasting one month.

Methodology

field_study

Sample size: 47

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